'MAN AND THE EARTH' VOTED AS BEST EVER PROGRAMME ON
T.V
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10 YEARS OF ANTENA The station is now free of debtThe first ten years on air and the first year free of debt are the two reasons why Antena 3 will be celebrating over the next few months. Two years ago the private station owed* the banks 37,360 million pesetas, a quantity which was halved* the following year. In 1999 the station obtained profits* of over 25,000 million pesetas and so will start the new century in the black . Several factors have contributed to the economic consolidation of the station in the last two years. One of the most important has been the way that the station manages* its advertising. Advertisers are now offered a better distribution of their adverts during the length of the day, month and year- At the same time audience profiles are made to obtain the most efficient use of advertising time. The emphasis is now not on how many people are watching but on who is watching. As most people have noticed a lot of programmes are now 'sponsored' by companies or products and this of course means more money. 10 years more of increased advertising? We shall see- |
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